Ferraro Visuals

About David Ferraro

David Ferraro first picked up a camera in 1958 when his parents gave him a Kodak Brownie for his eighth birthday. Thus began a lifelong passion for photography.

David began his media career as a news photographer, and quickly moved into television and video production. Over the years, he built a career telling stories for others, while learning that a producer-director is first and foremost an interpreter, telling a story through words and images. And the importance of compelling images to move the story without words.

Much of this took place in Hampton Roads, Virginia with public broadcaster WHRO. David created and produced a number of award-winning documentaries and series, including Our Place Our Time, Artbeat! and Virginia Conversations, as well as the Gone But Not Forgotten series of historical documentaries. He now works in advertising, telling much shorter stories for commercial clients.

In creating compelling images, david brings a lifetime of storytelling experience to the conversation. It is often said that a portrait is a conversation between two people on either side of the lens. Both artist and viewer bring intention and experience to the encounter. Every portrait, every event has a narrative; a sensitive and experienced storyteller finds that story arc and delivers.

While digital technology has enabled many to be able to capture a passable picture, it takes experience not only to tell a seamless story but also to create outstanding images.

The most lasting influences on David's work were his study of Ansel Adams, Edward Weston and the f/64 group of the 1930s. Weston was a consummate technician with a keen eye for formal beauty -- whether undulating dunes, the naked torso of a young woman or the smooth curves of a green pepper. Weston once noted that he was ''old-fashioned enough to believe that beauty, whether in art or nature, exists as an end itself.''

Ansel Adams said of Weston in 1965, ''His work -- direct and honest as it is -- leaped from a deep intuition and belief in forces beyond the apparent and the factual.'' Adams expressed his own work with an unparalleled eye for natural beauty, superb craftsmanship and an uncompromising quest for excellence.

Although the tools used today are very different, those thoughts continue to inform David's work. He finds a source of grounding and renewal in revisiting the work of those artists who have informed a classic, assured style while inviting the viewer into a continuing, compelling conversation.

Let Ferraro Visuals tell your story.